The Revolution Of Nicaragua s Society - 960 Words

The Nicaraguan Revolution from 1927 to 1979 was critical in the reconstruction of Nicaragua’s society. In an already turmoil-filled Latin America, this revolution reshaped how Latin American countries dealt with foreign occupation while helping the country form an identity[JLW1] . In Nicaragua, the people were confronted with a war against the United States and resisting the Somoza regime. They had to overcome these obstacles in an attempt to finally establish peace in society. However, their journey towards peace was only complicated by political stratagems by western powers for Cold War supremacy; in other words, Nicaraguans were not only at war with themselves but also with western expansion. The United States government’s obsession with halting the spread of communism and controlling Latin American countries propelled the revolution to new heights. Although his revolution has always had a unique place in Latin America history, this topic is still rather unknown. The re has always existed an extensive supply[JLW2] of records on the revolution but it wasn’t until the late 1970’s to the early 1980’s [JLW3] when political historians started to write about it. Overall, most historians were intrigued by the Sandinista National Liberation Front (FSLN) and wrote extensively on United States occupation leading up to the revolution. Many Latin American historians focused on the political ideologies of Augosto Sandino and his revolutionaries. Specifically, how Sandino’sShow MoreRelatedNicaragu The Spanish Speaking Nation Of Nicaragua1603 Words   |  7 Pagesnation of Nicaragua. Officially titled â€Å"the Republic of Nicaragua†, there have been multiple stories of how the country got its name, the most prominent story says that during the time the Spanish invaded, Nicaragua took its name from an indigenous chief named Nicarao who was ruler of the region. Fast forwarding the history: Three hundred years of Spanish colo nialism, a hundred years of totalitarian ruling by multiple â€Å"presidents†, and thirty years of Somoza family dictatorship, Nicaragua underwentRead MoreThe Political and Social Effects of the Sandinista Revolution in Nicaragua2213 Words   |  9 Pagesâ€Å"The people of Nicaragua were suffering oppression. This made us develop an awareness which eventually led us to commit ourselves to the struggle against the domination of the capitalists of our country in collusion with the United States government.† (Daniel Ortega 1974) As has been discussed throughout the semester thus far many countries throughout Latin America have experienced a political revolution in some way, shape, or form. In the early 1970’s Nicaragua joined the long list of Latin AmericanRead MoreNational Literacy Crusade Coordinator, And Valerie Miller Essay1627 Words   |  7 Pagesmany under the Somoza regime. The life that brigadistas lived in during the CNA significantly altered their pe rspectives on society, both politically and culturally. The Sandinistas did in fact succeed at redefining the concept of the Nicaraguan experience for its youth. The Nicaraguan volunteers in the National Literacy Crusade developed a sense of new nationalism for Nicaragua defined by their experiences with the illiterate Nicaraguan population. The accounts of this change is most evident fromRead MoreCia Intervention During The Soviet Union1305 Words   |  6 PagesBrisa Martinez Guner POLS 2332.01 5/10/17 CIA Intervention in Nicaragua After World War II the United States was on the up and up from the long and hard Great Depression. It had reestablished itself as a superpower though due to reconstruction in Europe it could be argued that it was a bipolar power that came to follow the Second World War between the Soviet Union and the United States. These tensions came to follow after the difference in ideology became the forefront of what was to become theRead MoreWhat Are The Major Economic Problems That Have Plagued Latin America?889 Words   |  4 PagesHow did Peru and Nicaragua differ in terms of Indian acceptance of leftism in the 1970s and 1980s? Why? In the 1980’s Peru was a hotbed of leftist activity due to the fact of Peru majority was contested of Indians who lived in poverty. Some of the reasons for the left wing politics were debated the inequality, social privilege and Marginalization the masses. All of this started the shining path movement in Peru. The movement resulted in 70,000 murders fro m Guerilla warfare. Nicaragua was another leftistRead MoreThe Major Economic Problems That Have Plagued Latin America1497 Words   |  6 Pageswidespread murder and bribery tactics. Politic violence also affected Latin America like revolutions and other up raising the government would shift and political power would change every few years. The common assassination of politic enemies for cartels often changed the Latin America diplomatic landscape. 2. How did Peru and Nicaragua differ in terms of Indian acceptance of leftism in the 1970s and 1980s? Why? In the 1980’s Peru was a hotbed of leftist activity due to the fact of Peru majority was contestedRead More Nicaraguan Politics and Government Essay4652 Words   |  19 PagesNicaraguan Politics and Government On the narrow isthmus known as Central America, between the world’s two greatest oceans, Nicaragua has been marked by endless years of political turmoil, social tension and economic dismay. The turmoil’s that have shaken the country make it plausible to believe that by some metaphysical law, Nicaraguan politics have accommodated to nature’s tantrums. Like its diverse, rugged and seismically active geology, the country’s politics have been irregular, impulsiveRead MoreAnalysis Of The Book Overthrow By Stephen Kinzer1713 Words   |  7 Pagesinstance securing trade and support for American private investment abroad was another way United States gained economic benefits. While reading the book Overthrow by Stephen Kinzer there are examples on how United States overthrow Hawaii, Cuba, Nicaragua, and Panama. In document 20, Exploring American Histories by Nancy A. Hewitt and Steven F. Lawson what is discussed is imperial expansion (Hewitt and Lawson 644). â€Å"The March of the Flag, 1898† by Albert Beveridge lays out the justifications on whyRead MoreEssay about The United States Role in Causing the Nicaraguan Revolution2613 Words   |  11 PagesRole in Causing the Nicaraguan Revolution The Nicaraguan revolution of 1979 is an event that many American citizens may not know about. What is likely less understood is the United States’ role in the cause of this revolution. The US actually played a very important role in causing the Nicaraguan revolution. The US did three major things that strongly influenced the revolutionaries to revolt against the government. The US helped create the National Guard of Nicaragua, a group that abused citizensRead MoreChilean and Nicaraguan Revolution: The Failure To Consolidate Power 2122 Words   |  9 PagesRevolution – a radical change or replacement of a governmental establishment, political system, or society created by the people who are governed. In the Repà ºblica de Chile (Republic of Chile) and Repà ºblica de Nicaragua (Republic of Nicaragua), a revolution was supposed to bring a new and fresh outlook onto the country unfortunately, with every plan there are obstacles. In spite of the sizeable differences, the revolutions that occurred in Chile and Nicaragua share common traits of failure to consolidate

Nathaniel Hawthorne And Edgar Allen Poe - 1318 Words

Nathanial Hawthorne and Edgar Allen Poe are inextricably connected because of their methodology of works. These two authors of Dark Romanticism, delve into in their writings of pensive mystery and sorrowful characteristics of America’s Puritan thought. Both Hawthorne and Poe apprehend the impact of transgression and evil on humanity. â€Å"The Birthmark† and †Ligeia† both recognize that a yearning for perfection can generate a dark obsession that directs the heart and will of man. â€Å"The Birthmark† is a tale of a youthful woman, Georgina, who has a hand-shaped mark upon her cheek and has been convinced by her husband to get the birthmark removed because in his eyes it limits her perfection. She feels the pressure from her husband to get it removed so she will feel accepted by him. â€Å"Ligeia† is a narrative of a young bride, Rowena, who is intended to be the successor of her husband’s deceased wife, but falls far short of the manâ⠂¬â„¢s ideal image of his first wife. Jeffrey Howard’s analysis of â€Å"Nathaniel Hawthorne’s The Birth-Mark† and Jeffrey Howard’s review † Unburying the Wife: A Reflection Upon the Female Uncanny in Poe’s â€Å"Ligeia† correctly interprets the obsession Aylmer has toward the birthmark and the narrator of â€Å"Ligeia† fixation he has towards his deceased wife. The overall outlook of these two author’s writing styles that key in on the darkness of the heart, which is capable of destruction when influenced by fixation and perfectionism. Today, Poe is known for being one of theShow MoreRelatedEdgar Allen Poe And Nathaniel Hawthorne1705 Words   |  7 Pagesthe Romanticism Era, Edgar Allen Poe and Nathaniel Hawthorne, how real-life events affected their writings, and how their professional careers affected their writings. Edgar Allen Poe was born in Boston, Massachusetts, on January 19,1809 to two traveling actors (Poe s Museum). Poe was the second of three children. He had an older brother, William Henry Leonard Poe, and a younger sister, Rosalie Poe. Before Edgar was three years old, both his parents had died (Poe s Museum). Poe was then taken inRead MoreDevelopment Of Narrative, By Nathaniel Hawthorne, And Edgar Allen Poe1302 Words   |  6 PagesJames Kirkpatrick English 231 American Literature I 10 November 2014 Development of Narrative Short stories did not begin to develop as a dedicated, intentional genre until the early 1800s, when authors such as Washington Irving, Nathaniel Hawthorne, and Edgar Allen Poe began to attract readers with them. These authors were from the Romanticism period. Three characteristics of Romanticism are having a profound love of nature, passionate nationalism, and a fascination with the supernatural. StoriesRead MoreAmerican Authors: Nathaniel Hawthorne and Edgar Allen Poe1470 Words   |  6 PagesNathaniel Hawthorne and Edgar Allen Poe â€Å"To fear death, gentlemen, is no other than to think oneself wise when one is not, to think one knows what one does not know. No one knows whether death may not be the greatest of all blessings for a man, yet men fear it as if they knew that it is the greatest of evils.† Socrates one of the greek philosophers in the 400’s BC, gives a reasonable question about the fear of death. Death affects people and characters very differently in life. In the world of literaryRead MoreRalph Waldo Emerson, Nathaniel Hawthorne, And Edgar Allen Poe1047 Words   |  5 Pagessimilar. In the late 18th century and early 19th century, many authors successfully could explain the characteristics of human nature and the effects that it has on everyone and everything surrounding human beings. Ralph Waldo Emerson, Nathaniel Hawthorne, and Edgar Allen Poe all convey the behavior of human nature in separate ways. These three authors show the curiosity, drive for perfection, and fear of human nature throughout their texts in detail. With these characteristics being prominent in humanRead MoreDifferent Colors Of Darkness By Nathaniel Hawthorne And Edgar Allen Poe995 Words   |  4 PagesCallie Shipley Mrs. Carroll Literature 2326 5 October 2014 Different Hues of Darkness At first glance, Nathaniel Hawthorne and Edgar Allen Poe may appear as though they are two birds of a feather. Their stories are often dark and dismal, and an enduring despair runs through the tales as a common thread. However, their inspirations originate from opposite ends of the spectrum. Hawthorne’s works are the offspring of legalistic Puritan values and beliefs; on the other hand, Poe’s stories reflect godlessnessRead MoreThe Romantic Period Of William Wordsworth, Nathaniel Hawthorne, And Edgar Allen Poe1019 Words   |  5 Pagesthat are leaders at the forefront of this epic social battle such as William Wordsworth, Samuel Taylor Coleridge, John Keats, Lord Byron, Percy Bysshe Shelley, William Blake, John Clare, Walter Scott, Mary Shelley, Washington Irving, Nathaniel Hawthorne, and Edgar Allen Poe. The passive approach of writing allows the Romantic literature produced to transcend throughout history and influence the likes of philosophers, poetics, social activ ists, and other prominent figures of the modern age. These individualsRead MoreThe Romantic Period Of John Dickens, Nathaniel Hawthorne, And Edgar Allen Poe1340 Words   |  6 Pagesfigures that stood out as leaders of this epic social battle such as William Wordsworth, Samuel Taylor Coleridge, John Keats, Lord Byron, Percy Bysshe Shelley, William Blake, John Clare, Walter Scott, Mary Shelley, Washington Irving, Nathaniel Hawthorne, and Edgar Allen Poe. The passive approach of writing allows the Romantic literature produced to transcend throughout history and influence the likes of philosophers, poetics, social activists, and other prominent figures of the modern age. These individualsRead MoreAnti-Transcendentalism in Nathaniel Hawthorne ´s Dr. Heideggers Experiment and Edgar Allen Poe ´s The Fall of the House of Usher569 Words   |  2 PagesAnti-Transcendentalism, including Nathaniel Hawthorne and Edgar Allan Poe.Both writers used their stories as a platform to expose the reality of human nature. Hawthorne discuss the foolishness found in youth in Dr. Heideggers Experiment while Poe writes about the tragedy of not being able to escape your fate in The Fall of the House of the Usher. So essentially, each writer effortlessly demonstrates the traits of Anti-Transcendentalism. In Dr. Heideggers Experiment Hawthorne explores many elementsRead MoreAn Analysis Of Edgar Allan Poe And Ralph Waldo Emerson1090 Words   |  5 Pagesunique textual language. Despite these obstacles, American authors such as Edgar Allan Poe, Nathaniel Hawthorne, and Ralph Waldo Emerson assisted in the emergence of American Literature and the development of the â€Å"American Voice.† Edgar Allen Poe has played a crucial role in the development of the â€Å"American Voice.† Although his work uses the same language as English writers, it is also very different. Edgar Allen Poe was born in 1809 and died in 1849. He was a writer, poet, critic, and an editorRead MoreYoung Goodman Brown And A Cask Of Amontillado Analysis1110 Words   |  5 PagesGoodman Brown by Nathaniel Hawthorne and A Cask of Amontillado by Edgar Allen Poe, there are many examples of situational irony that are used comparably in both texts. Dramatic irony is the type of irony that informs the reader of a certain fact that one or more characters in the story may not know. This is quite evident in Young Goodman Brown and A Cask of Amontillado, because of the lack of knowledge that the characters have with their acquaintances. In Young Goodman Brown, Hawthorne plays with the

Romantic Love My Mistress Eyes Are Nothing Like The...

People experience a plenty of emotions in their lifetime and perceive them in different manners. Love is the one of these emotions, which is widely known and distinguished. Love has been given many types to it, and one of them is romantic love. Romantic love is defined in several ways based on the social and cultural contexts. However, it is conventionally defined as â€Å"a powerful feeling of emotional infatuation and attachment between intimate partners† (Diamond, 117). Although, there are still debates and researches going on to find a more precise idea of it. Regardless of this ambiguity, in interpretation, the prevalence of romantic love in literature is quite evident. It has been a part of lyric poetry for a long time. The Poets has used love as subject of their poems and some poets have dedicated their poems to loved ones (McNamee, 663). This essay analyzes two such love poems named as â€Å"My Mistress’ Eyes are Nothing Like the Sun† also known as sonnet 130 by William Shakespeare and â€Å"A Red, Red Rose† by Robert Burns. This essay argues that romantic love is a natural, instinctive and passionate state of mind, which does not follow idealization. Shakespeare portrays his love as being simple and honourable. He rejects the notion of idealization of a lover in his poetry. On the other hand, Robert burns expresses the depth and integrity of his love in his poem. He announces his everlasting love for his beloved. Romantic love is an influential and a secure alliance. ShakespeareShow MoreRelated Comparison of Shall I Compare Thee? and My Mistress Eyes are 953 Words   |  4 Pagescompare thee to a summers day? ======================================= Thou art more lovely and more temperate: Rough winds do shake the darling buds of maie, And summers lease hath all to short a date: 5 Sometimes too hot the eye of heaven shines, ============================================= And often is his gold complexion dimd, --------------------------------------- And every faire from faire sometime declines, ---------------------------------------------Read MoreEssay on Romantic Contradiction in the Poetry of John Donne1010 Words   |  5 PagesRomantic Contradiction in the Poetry of John Donne John Donnes poem Elegy 19: To His Mistress Going to Bed is closely related to The Sun Rising in its treatment of love, lust, and togetherness. Both discuss and argue different stances on the same topics, but are united by their language and development. The structure of Elegy 19 and use of poetic techniques relate it directly and indirectly to The Sun Rising. In Elegy 19, there are forty-eight lines of adoration of the mistressRead MoreA Critical Comparison of Shakespeares Sonnet 130 and Elizabeth Barrett-Brownings Sonnet 141342 Words   |  6 Pagesare like all the other typical sonnets in the early sixteenth which consist of 14 verses in the poem and 10 syllables per line. In comparison, they all instigate the traditional theme of love where women were admired and sometimes worshipped in order to express deep love that emissaries her beauty. However, Petrarchan sonnet could not said be too congruent to sixteenth style of writing sonnets. Nevertheless, they share identical theme in the sonnets which is the traditional theme of love whereRead MoreMy Mistress s Eyes Are Nothing Like The Sun, When Love Arrives1516 Words   |  7 PagesBao Tran ENGL-1102 Professor Arroyo November 17, 2015 Essay 2 Although the topic of romance has long been the outlet for poems and songs, the pursuit of love is written into human nature; humans are naturally attracted to the theme of romance because they pursue it throughout their entire lives. Poets and writers often use creativity to express their ideas in a unique way that makes it stand out over the other. Poetry and song involve an abundance of creativity and wordplay to produce an imageRead MoreSonnet 130 and My Ugly Love Contrast and Comparison Essay1121 Words   |  5 PagesSonnet 130 and My Ugly Love Contrast and Comparison Shakespeare’s sonnet 130, â€Å"My mistress’ eyes are nothing like the sun† and Pablo Neruda’s â€Å"My ugly love† are popularly known to describe beauty in a way hardly anyone would write: through the truth. It’s a common fact that modern lovers and poets speak or write of their beloved with what they and the audience would like to hear, with kind and breathtaking words and verses. Yet, Shakespeare and Neruda, honest men as they both were, chose to writeRead MoreBeauty in the Eye of a Poet1062 Words   |  5 Pages â€Å"Beauty in the Eye of a Poet† â€Å"Beauty is not in the face; beauty is a light in the heart.†- Kahlil Gibran. Comparatively between â€Å"Sonnet 130†, by William Shakespeare and â€Å"The Harlem Dancer†, by Claude McKay, they are English sonnets with fourteen lines or stanzas, and the rhyme scheme of ABABCDCDEFEFGG. Both sonnets use metaphors, imagery, and sense of tone to describe female beauty. The speaker’s admires female beauty, yet in different viewpoints. Shakespeare uses nature to compare his lover,Read MoreSonnet Analysis Essay1249 Words   |  5 PagesWhat’s the first thought that pops in to your mind when you think of love, is it flowers, chocolates and teddy bears or maybe a romantic sonnet? The clichà © of these superficial representations have been around for years and continue to plague our society today. But are the traditional roses on Valentine’s Day and anniversaries really a good signification of true love or would you prefer a unique and realistic approach? Good morning/ good afternoon Mr. Day and classmatesRead MoreLove And Hate By Raymond Carver955 Words   |  4 Pagesnotion of Love and hate is a complicated idea. They can be experienced and explained differently depending on who is answering. In the short story, â€Å"What We Talk About When We Talk About Love,† by Raymond Carver, love is portrayed through three different lenses: Terri’s, Mel’s, and Nick’s perspective. Correspondingly, in William Shakespeare’s poem, â€Å"Sonnet 130,† the speaker has a unique way of describing his mistress, for most people would believe this to be hate, not love. The theme of love and hateRead MoreWilliam Shakespeare s Romeo And Juliet1263 Words   |  6 Pagessonnets. While Shakespeare was known for more romantic stylistic poems and plays, his sonnets attack conventional notions in a number of ways. Shakespeare takes the ideas and attitudes of other sonnets and twists them into his own which goes against the habitual descriptions. Two sonnet s, in particular, Sonnet 130 and also Sonnet 138, are examples of how he mocks and attacks the conventions of relationships, women s beauty and also the conventionality of love in poetry itself. The conventional notionsRead MoreWilliam Shakespeare s Poetry Of Love1612 Words   |  7 Pagesbreaks? It is the east, and Juliet is the sun.† (Romeo and Juliet 2.2 1-3). As you are aware this session will focus on the poetry of William Shakespeare. Shakespeare was a world-renowned poet and playwright. Shakespeare had a romantic heart and his poetry is shaped by love. His poems usually depict the passion and sacredness of relationships. By comparing two poems from William Shakespeare it is shown how he has been able to articulate the poetic theme of love. This seminar will analyze and explore

Demonstration of Ethical Consumerism Values in Social Work

Question: Demonstrate competence in a range of business and academic skills and apply them in an organisational/enterprise setting. Communicate effectively both in written (reports, summaries etc.) Collect and analyse appropriate data from a range of learning/information sources. Undertake research tasks, both individually and in groups, with appropriate guidance. Demonstrate understanding of global, ethical and organisational responsibility issues. Answer: Introduction Ethical consumerism refers to more consumers are purchasing products that are ethically made, ethically sourced and are ethically distributed. It influences the purchasing decisions of the customers through references to moral or ethical principles. The main focus of the report is to describe the concept of the ethical consumerism and analysis of the ethical rules and policies followed by Kellogg Co. An ethical production refers to producing goods without the use child labour or slavery that is recycled and processing product in an organic manner (Banks, 2012). A survey has been conducted in order to determine and evaluate the behaviour of the consumers. The results obtained from the survey will help to assess the factor that imposes significant impact on the behaviour of the consumers. It is important for the company to produce products ethically and following appropriate marketing process that imposes significant impact on the buying behaviour of the consumers. In the last two year s, the concept of ethical consumerism has achieved supremacy and importance in the business scenario. Therefore, the consumers are very much concerned while purchasing products and the ethical rules followed by the company (Clarke, 2008). The government organizations and polices has been implemented to check the ethical guidelines of the companies Ethical consumerism Ethical consumerism is defined as the consumption where one has been informed and made aware about any ethical issue regarding the product be it human rights, social justice, animal or environmental welfare. Ethical consumerism being a fast growing phenomenon is slowly becoming a major drive of many different kinds of ethical approaches to trade and business. A great number of people decide what they will consume on the basis of ethical values. That is to say people or consumers have more affinity towards buying products that are environmental friendly, use proper production methods, the wage rates and working conditions given to the workers are good and the company producing it do not harm human rights in any way. The ethics followed in the business world at the present moment revolves around ethical practices and there are also many motivational elements present for business practices like the values of the people that are involved with the production, maintenance of ethical busin ess practices, environmental responsibility of the organization producing a particular product etc (Bedford, 2000). But market survey shows that the demand and choice of the ethical consumers is the main driving point for the success or failure of a particular product. For example, if an ethical consumer understands that buying a particular product would help to conserve the environment then he or she will always opt to buy that product and be loyal towards the company produce it. In this way a company or business organization engaging in ethical practices of business and giving ethical consumerism enough importance is bound to do well in the business world and have a competitive advantage in the market. On the other hand if an ethical consumer is informed that a particular product is made after executing torturous experiments on animals then he or she will stop buying that product. Globalizations has led to the situation where the consumers are much more responsible and aware about the products that they are buying and thus have much more questions than before (Healey, 2013). Any organization failing to answer these questions by not being able to provide detailed information about the product loses the trust of the consumer and any ethical consumer is quite unlikely to buy the products of this particular company. Therefore in order to cater to the needs and requirements of the ethical consumers, an organization needs to be able to give all information and maintain business ethics at the same time. Company review The Kellogg Company is one of the largest producers of the cereals with more than hundred years of the business and also is the leader of the health and the nutrition through the provision of the consumers with the bringing variety of the products. The leading position is created in the market with the creation of commitment of the ethical business practices and the values based on its culture (Fabozzi and Markowitz, 2011). The business values are based on the identification of the beliefs with the consideration of the ethical beliefs and for this reason the company holds the most important position with referring to the K-values of the organisation. It is also one of the socially and ethically perceived companies with the providing the health conscious foods in the market of the US and also the consistent manufacturing of the best quality foods in the world wide. The creation of the manufacturing activities also helps in the creation of the market in more than 128 countries and thereby in considering the global market, there are 180 different countries that the market consists of (Healey, 2007). The company also helps in the creation of the enhancements that helps in the creation of the worlds ethical company with the creation of the estimation of the recognition and thereby the company is recognized as the ethical company. According to the Michael Byrne, the companys several requirements are fulfilled by the general counsel of the Ethisphere Institute with the consideration of the ethical companies in the world and thereby the satisfaction of the list of the ethical companies are seemed to be satisfied with the consideration of the requirements. The company Kellogg Co. must rely on the corporate compliance programs and thereby the consideration for the federal sentencing also helps in the creation of the international standards and thereby it has been depicted as the truly and ethically considered responsible social enterprise (Healey, 2013). The company shareholders also committed on the engagement of the present and the future purchases of the governance structures and also have created the corporate policies with the utilisation of the codes of the conducts of ethics. For the enhancement of the Kellogg Company, there are four main areas that reveal the market place, workplace, community and the environment. It also helps in ensuring the commitment of the employees with the different stakeholders and the instance customers with the employees and the general communities (Kompridis, 2011). One of the main ways for flourishing of the community of Kellogg Co is engaging in the philanthropic activities that are seemed to be related to the values of the company which are the integrity, accountability, passion, focusing on the success and the simplicity with humility. It also provides the overview of the affiliation of the actions and the behaviours of the company and the expectations outlines the companys action, demonstration of the stakeholders and also the affiliation with depicting the commitment to ethics and the integrity (Nili, 2011). The listening is one of the major functions of the presuppose contents that helps in providing the engagement of t he relevant stakeholders with the creation of decisions ethically and thereby the fulfilment of the personal commitments also ensures the promotion of the work force and also helps in the creation and the enhancement of the personal development with the creation of the simplifying and enhancing the processes and the activities. Approaches issues and people openly confront the issues for the betterment of the company and thereby the greater pre-eminence of the results and henceforth the creation of the issues provide the approaches with attaining the successes for the growth. Opinion survey The importance of study of consumer behaviour is increasingly growing as well as the interest on this specific subject is also growing among the students most of the academic scholars are attracted to the topic and work on this topic. The main cause is in contemporary business world the importance of consumer behaviour has been improved (Cant, Brink and Brijball, 2006). In order to investigate the opinion of the public about the ethical consumerism, the understanding of ethical consumerism about the common public and the reaction of the common public to the unethical practice a primary research has been conducted and for primary data collection a opinion survey among the student of the university has been conducted (Healey, 2013). For this survey few variable factors has been included in order to formulate the questionnaire for the opinion survey. The questionnaire has worked as an instrument of the research work. The questionnaire is a well structured questionnaire with multiple choice close ended questions (Noel, 2009). A random survey technique has been adopted in order to perform the survey and from the survey the most appropriately filed up survey sheets has been taken in order to analyze the perceptions of the consumers about the company and their buying behaviour. The survey questionnaire will help to determine and analyse the buying behaviour of the consumers and factors affecting their decisions. The behavioural factors, social, personal and other factors impose vital impact on the buying decision of the customers. It is important for the company to produce products as per the ethical rules and guidelines. The measurement of satisfaction level of the consumer after purchasing the products is also important. The ethical rules and regulations also benefits both society and environment. The consumers perceptions have been taken by few questions, which emphasis on the influential factors of consumers behaviours, the buying decisions of the consumers etc. The buying decisions of the consumers are largely dependent on some influential factors, where the ethical consideration is important and most of the consumers provide huge emphasis on the ethical behaviour of the company. Moreover, the business organizations, which unethically doing business ar e rapidly losses the customers. Unethical business practice of the business organization diminish the reputation of the company, the brand name and brand value of the company use to be spoiled reasonably by unethical business practice. Conclusion The results of the short opinion survey helps to determine and evaluate the factors that influence the purchasing behaviour of the consumer. The survey carried out on 15 students at GSM London in order to examine the factors that influence the consumer behaviour. The major factors are societal, psychological, personal characteristics, situational and economic factors (Stolle and Micheletti, 2013). The gross income of the participants helps to determine the purchasing decisions and other participants were influenced by their perceptions towards different brand available in the current market and their social class. The survey results showed that the participants are very much concerned towards ethical production and the marketing processes followed by the company. Therefore, it is important for the companies to examine their rules, regulations and their ethical guidelines. Ethical values and principles help to govern the business activities and business decisions (Tybout and Calder, 2 010). The ethical rules and policies need to be followed by the company in order to produce goods on the basis of society needs and environment needs. A healthy and positive corporate culture improves the quality of products and morale of the employees. The ethical rules should be followed by the companies. Recommendations The recommendations that are provided for the enhancement of the company Kellogg which are provided with keeping in view the future considerations of the company and thereby it also helps in the creation of the growth for the company Kellogg (Healey, 2013). The recommendations that are made for the company Kellogg are as follows:- 1) Listening to others in order to understand the purpose of the communication and thereby the creation of the stakeholders in the enhancement of the decision making outcomes. 2) Engagement of the relevant with the creation of the health and the safety working environment through the personal accountability. 3) Fulfil promises and the commitments in order to ensure the success and the well-being of the cother team members. References Bedford, T. (2000).Ethical consumerism.University of London. Healey, J. (2013).Ethical consumerism.Thirroul, N.S.W.: Spinney Press. Banks, S. (2012).Ethics and values in social work. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Clarke, N. (2008). From Ethical Consumerism to Political Consumption.Geography Compass, 2(6), pp.1870-1884. Fabozzi, F. and Markowitz, H. (2011).The theory and practice of investment management. Hoboken, N.J.: John Wiley Sons. Healey, J. (2007).Consumerism. Thirroul, N.S.W.: Spinney Press. Healey, J. (2013).Ethical consumerism. Thirroul, N.S.W.: Spinney Press. Kompridis, N. (2011). Introduction to the special issue %26lsquo%3BA politics of receptivity%26rsquo%3B.Ethics Global Politics, 4(4). Nili, S. (2011). Conceptualizing the curse: two views on our responsibility for the %26lsquo%3Bresource curse%26rsquo%3B.Ethics Global Politics, 4(2). Stolle, D. and Micheletti, M. (2013).Political consumerism. New York: Cambridge University Press. Tybout, A. and Calder, B. (2010).Kellogg on marketing. Hoboken, N.J.: Wiley. Cant, M., Brink, A. and Brijball, S. (2006).Consumer behaviour. Cape Town, South Africa: Juta. Healey, J. (2013).Ethical consumerism. Thirroul, N.S.W.: Spinney Press. Noel, H. (2009).Consumer behaviour. Lausanne, Switzerland: AVA Academia.

Easy Jet Company Case Study

Question: Describe about the customer support, Macro environment and Future course of action of the Easy Jet Company? Answer: Introduction: As we know the airlines are fighting for the business in the market. They launch discounted rates for the customer to attract them and they should buy the tickets. Many companies launch holiday packages to attract customers. Many facilities are given to the customer they can buy food before time. The customer does not need to stand in queue for check in company gave facilities to check in online with very less prices. There are many airlines company in the market but the Easy Jet Company is second largest airlines in U.K. This airline offers best deals and lowest fare for the people of Europe and U.K. The company won the various awards for the best services provided to the customers. This airlines ticket is booked online in the website of the company. The main motive of this company is to provide best customer services and in low rates. The most of the flight of Easy Jet provide in North Africa and Europe. The total employees in this company are 6,000 and they function worldwide. The company has total 131 aircrafts in which there is (Airbus A319 and Boeing 737-300) and mostly planes are new. Customer support: The company does not charge for the luxury of customers like free service to business class and first class service and food during the flight. The customer selects the Easy Jet airlines by comparing the fares with the other airlines companies. Services and products: Easy Jet airlines offers the best services to the customers like internet, provide transport from the centre to the airport and also from airport to the centre of the London. The main reason of the success of the company is lowest fare and offers for the customers. (Samli, 1995) Financial information: The Easy Jet airlines are increasing the business year by year. The company is increasing the performance as we can compare in the last some years. We can see in the financial graph company business increase year by year. Macro environment: Macro environment has a great impact on aviation industry. This environment consists of: The political factors are: Tax policy: It can pressure the aviation market in period of system to the business be pursued. Terrorism: The terrorism is the biggest hurdles in the world people are sacred to travel which effect company business. Political instability: Sometime the company has to change the routes of the airlines which can cause of loss in business. Elections: The changes in taxes are causes of profit and loss of the company. The legal factors are: International law: The international laws are very strict so company needs to follow that rules for company welfare. Agreements: The Company can achieve profit if the company accepts the tickets from the other air company for some specific destinations. International trades: The changes in international trade can affect the profit of company. The Economical factors are: Exchange rate: Easy Jet Company belongs to British so the company deals in pounds so the increase the price of pound in dollar can also increase the profit of company. Oil price: As we know the airplanes run on oil so the price of the oil changes time to time. The Socio-cultural factors are: Life style: The people change their life style time to time so it is totally depend on the people to accept the mode of transport. Media views: The media play big role in company business like advertisement and news. Population: If there is high population can increase business for the company. The Technological factors are: Development potential: If the company buy new aircraft with new technology and new routes can cause the increase in business. Research and development: The company needs to research about the demand of the customer and try to fulfill their demands can increase business. Online system: The technology is running to fast that the internet is available everywhere in the people. The customer can check price and book flight by themselves. This can also decrease in the employees of the company. Micro environment: This environment consists of: Suppliers: The supplier should supply the demand of airlines on time. Distributors: The food product served during the travel should be best because the food items need more attention. Customers: The customer satisfaction is the first part of increase in business. If the customer is satisfied than he or she will tell in society to choose same airlines. Competitors: The Company has to face lot of problem when new company launches their product with new aircraft and new policies to attract customer. The company needs to struggle for business and can also cause the loss in business. (Kotler Gary, 2006) Future course of action: The airlines company should take many steps for better business in future. They should provide many facilities to the customers like: Book hotels: Mostly company gives the deals of hotel like to book ticket of airlines and get discounted rates in the hotel booking. This will attract the customer and give good business. The airlines company should tie up with some hotels. Car rental: The customer want car for going to destination but they had to search the car. The company should have help desk so that the customer can hire taxi inside the airport or online before the journey start for convenience. Holidays packages: The holiday packages should be sold online which includes the flight, hotel, food and transport according to the convenience of the customer. The customer feels difficult to search everything in other city or country. Internet facilities: The internet is necessity of life so airlines company should provide internet everywhere for the customers. For the good business company should try to introduce new plans and offer for the customer. In the modern time there are many types of advertisement which can increase business for the company: Newspaper: The newspaper is very successful ways of advertisement people usually buy the newspaper at home and offices. The advertisement given by the company which contain new offer or discounted price can attract the customer. Television: the media is also another way for the company to attract customer. The company hires the movies actors or models which help the company to attract the customers. Internet: The internet is fast way to attract the customers by mailing or pop in social site. The people are informed about the offers of the company. The internet can help people to buy the lowest fare ticket without help of any executive. Banner: The Company hires banner in the city and print the advertisement which people can read while driving or visiting the market place. Cultural program: The Company should organize cultural program. (Jayachandran, 2004) Conclusion: The aviation market is very costly but very profitable for the company. The company should hire the employees who survey every month of the demand of the customer that can help company to know about the customers. The company should ask for the feedback of last customer who travelled through their airlines. This can help the company to know the problem of the customer and try to change that on time for better business. There is lots of competition in the market EasyJet buy new aircraft with the new facilities for the customer. The company try to launch the lowest price for the customer due that customer choose that airlines. The company is increasing business day by day but company need to start new routes for the customers needs. This way the company will be able to maintain its top position in the coming years. Consistent growth and development of the business can be expected and a desired outcome can be achieved from business operation. Hence this airline will continue to be able to offer best deals and lowest fare for the people of Europe and U.K. The company won the various awards for the best services provided to the customers. This airlines ticket is booked online in the website of the company. The main motive of this company is to provide best customer services and in low rates. The most of the flight of Easy Jet provide in North Africa and Europe. Bibliography Corta, J.W., 1993. TQM for sales and marketing management. McGraw-Hill. GlobalMarketingToday, 2015. Global Marketing Management. [Online] Available at: https://globalmarketingtoday.wordpress.com/about/global-marketing-management/ [Accessed 31 May 2015]. Goldstein, D., 2007. What is Customer Segmentation. [Online] Available at: mindofmarketing.net. Jayachandran, S., 2004. Marketing Management. Excel Books India. Kotler, P. Gary, A., 2006. Principles of Marketing. New Jersey: Pearson Education Inc. Malhotra, N.K., 2002. Basic Marketing Research: A Decision-Making Approach. Upper Saddle River, New Jersey.: Prentice Hall. Pegg, S., Patterson, I. Matsumoto, Y., 2014. Understanding the motivations of volunteers engaged in an alternative tourism experience in Northern Australia. Journal of Hospitality Marketing Management., 21(7), pp.800-20. Rao, P.M. Klein, J.A., 2004. Growing importance of marketing strategies for the software industry. Industrial marketing managment, 23(1), pp.29-37. Samli, C.A., 1995. International consumer behavior: its impact on marketing strategy development. Quorum Books. Sharma, N., 2013. Marketing Strategy on Different Stages PLC and its Marketing Implications on FMCG Products. International Journal of Marketing, Financial Services Management Research., 2(3), pp.121-36.

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